Gym Memberships GREW 18.6% between 2008 and 2014, and the trend continued in 2015 and 2016. Also, in 2015, total U.S. Fitness Industry Revenues totaled $25.8 billion.* This trend continues to hold true today, and shows no signs of slowing down.

Fitness: A Growing Industry

HIIT // High Intensity Interval Training

Within the fitness segment, consumers are moving up to HIIT, or high-intensity interval training. It’s a circuit training technique in which you give all-out, 100% effort through quick, intense bursts of exercise, followed by short recovery periods. At its core, it is a more effective way to efficiently get fit. And there are a wider range of health benefits that stem from this type of workout – It’s a two-for-one, where the participant gets stronger and can build cardiovascular endurance at the same time.

HIIT is not just Popular, it’s Better

Exercise physiologists know that high intensity interval training (HIIT) is better. At its core, HIIT is not only a more effective and efficient way to get fit; it also offers a wider range of health benefits that stem from this type of workout. Boutique Fitness, Technology and Training Systems are the top three trends moving into 2017. FIT36® checks all three boxes.**

HIIT training burns more fat and increases physical capabilities in as few as twenty minutes.** It also increases post-exercise metabolism.*

HIIT workouts have similar fitness benefits as much longer and continuous endurance workouts, but in much shorter periods of time.** It’s no wonder that high intensity interval training is truly becoming an increasingly recognized and preferred method of training. It’s a great option for those who want to take their fitness to the next level.

*ACSM, Prevention