Within fitness, training for functional activity continues to be a top performing segment within the industry. Within this trend, consumers are moving up to a more effective method of circuit training and strength training: HIIT, or high intensity interval training. With its great benefits, functional training with a HIIT style is expected to remain among the top trends in the fitness industry.


HIIT is an enhanced training technique in which you give all-out effort through quick, intense bursts of exercise, followed by short recovery periods. HIIT provides specific health benefits, according to U.S. News and World Report, including promoting better blood sugar regulation, improving blood vessel function, and reversing age-related muscle decline.

Simplicity for Owners

As a FIT36® franchise owner, you’ll be part of a vibrant and fast-growing segment of the fitness arena, buoyed by training and systems that will support your growth and help you stand out in your market.

Recurring Revenue

Applicable to just a handful of lucky businesses, recurring membership models foster a steady revenue stream.

Exceptional Training & Systems

From the training you’ll receive at Franchise University to the systems that inform virtually every aspect of your business — marketing, finance, operations, client, and talent acquisition you’ll rely on established methods designed to streamline processes in all areas.

Coveted Spot in the Fitness Community

As a natural partner to the expanding health and wellness industry, you’ll find a wealth of referral opportunities that will benefit your clients, your community, and your bottom line. It’s the perfect time to secure your place in the fitness industry, which some observers are calling “the next trillion dollar industry.”

Simplicity for Clients

FIT36® is a unique, functional workout format that both challenges and energizes. FIT36® workouts are easily tailored to many fitness levels, and our signature 36-minute workout is very appealing to a busy demographic.

Easy Appointment Setting

Clients can easily book online or on the FIT36® app to book classes that fit their schedule.

Simple Billing

Our monthly membership model is a win-win for clients and owners, allowing clients to enjoy regular classes at a discounted rate and owners to achieve more predictable revenue.

A Predictable Experience

Our model emphasizes great communication before, during, and after classes, so we better understand expectations and can deliver the consistent, yet customized, workout that clients expect.

The Concept

Whether you’re an industry veteran, or itching to break into the fitness industry, the FIT36® model will surprise you with its simplicity. Our SVP of Real Estate and Development, Lauren Johnson, explains how FIT36® is poised to change the game in fitness, and explains the model.