How B2B And B2C Marketing Are Converging Today

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and increased reliance on social experiences in consumer...

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How To Know If A Franchise Is Right For You

Company culture matters. In the franchise world, culture makes the network stronger and can contribute to the overall growth and success of a brand. Having a shared sense of values and goals between franchisor and franchise owner sets the tone for...

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FIT36® Announces Chicago Market Expansion Plans

Highlands Ranch, Colo.  – Jeff Jervik, chairman and CEO of WellBiz Brands, Inc. – the manager of health and wellness brands FIT36®  Elements Massage® and Fitness Together®– has announced expansion plans for the FIT36® brand in the Chicago-metro...

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Five Time Fitness Franchise Owners Signs on Again

Fitness shaped Alex Mueller’s life starting at a very early age. From childhood on, through studying kinesiology in college and becoming a personal trainer; Alex has truly devoted his life to fitness. After graduating college, Alex needed to turn his passion and...

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Fitness franchise buffs up out-of-state operations

A Colorado fitness franchise is planning a high-intensity push into six more cities next year. Lauren Johnson, who manages franchise development for Fit36®, said half a dozen franchisees’ studios are in the process of permitting and construction for next year. The...

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Serial Entrepreneur and Bakery Owners Land at FIT36®

Entrepreneur, Restaurateur, bakery owner; these are just a few of the titles that Marc Wickliffe and his wife Rachelle were known by. After 20+ years in the restaurant business, they have expanded their business repertoire to fitness studio owners and aren’t looking...

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Lifelong Fitness Professional Choses FIT36®

As a 17-year fitness industry professional, FIT36® franchise owner, Matt Cicci did his research when it came to purchasing a fitness franchise. With a master’s degree in sports and exercise science, Matt’s research approach was a critical and scientific one, leading...

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