For Sheryl Langley, the FIT36® franchise system, just made sense. After a lifelong career in sales, Sheryl was ready to turn her passion for fitness into a business and become her own boss. In Sheryls initial search for a health and wellness franchise, she looked at many different fitness concepts. She found that they all seemed so over-saturated and potentially fad-based. That was until, Sheryl came across FIT36®.
It just made sense, and I just made the decision to do it, says Langley. After spending time at the Denver LoDo location with the concept creators and attending many classes, she knew it was the right fit for her. In her research process, Sheryl found many of the other fitness concepts to be higher in startup costs than FIT36® and also lacked prime real estate availability. Now, six months into her open location in the Highlands neighborhood of Denver, CO, she knows the concept works and the members are extremely happy. We dont get complaints from our members, and people keep coming back.
From the moment she pulled the trigger (i.e. signed her franchise agreement); she has never regretted the decision. As soon as she signed her agreement, she began working with the real estate team to find her location. Looking back, her biggest challenge was during the buildout phase dealing with lease negotiations and permitting; but otherwise hasnt crossed any major hurdles.
She put in a lot of work up front, setting up her local marketing initiatives, and hiring and training her studio staff, but is now able to spend a lot less time on the day-to-day. Sheryl spends time training classes, attending local marketing events, networking with other businesses, and building community programs for military, firefighters, teachers, and police force. Currently, she has a manager and assistant manager who oversee the daily operations, work with the trainers, handle scheduling, organize community events, and focus on driving sales.
The most rewarding thing for me is seeing members get results and hearing them say how much they love the class and cant wait to come back, Sheryl says. The satisfaction of feeling like youre giving people what they want is highly rewarding for her, and it shows in her member referral rate. Sheryl even receives referrals from local doctors and physical therapists, as they see the potential benefits in the customizable workout that can be modified to accommodate the clients needs.
To prospective franchisees, Sheryl cautions that you need to follow your passion. Whether your passion is fitness, health and wellness or just helping people, you need to love what you do. Sheryls goal is to open two additional FIT36® locations and help expand the FIT36® brand around the Denver area.