A Colorado fitness franchise is planning a high-intensity push into six more cities next year.
Lauren Johnson, who manages franchise development for Fit36®, said half a dozen franchisees studios are in the process of permitting and construction for next year. The company wants to beef up with as many as 20 new locations in 2017.
We want to focus on markets where we can get to critical mass, said Johnson. We want to make sure that whatever licensees were selling, were actually getting them open.
Fit36® is the latest franchise started by WellBiz Brands, a Highlands Ranch company that launched its first franchise, Fitness Together®, in 1996. A second concept, Elements Massage®, began franchising in 2006.
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